NEWS RELEASE
Albert
Hawkins
Executive Commissioner
Date: Aug. 10, 2006
Contact:
Stephanie Goodman (512) 424-6951
Popular Children’s Character Returns to Radio in New CHIP Ads
AUSTIN ― It’s been years since the playful voice of Cri-Cri, El Grillito Cantor (The Singing Cricket), graced the radio airwaves, but now the beloved Mexican children’s performer can be heard in a radio campaign encouraging families to enroll their children in CHIP or Children’s Medicaid.
Both programs provide coverage for a wide range of health-care services for the children of low-income families who qualify.
In Spanish language radio ads that are currently running throughout Texas, Cri-Cri sings “¿Qué horas son?” (“What Time Is It?”), one of more than 300 children’s songs written by Francisco Gabilondo Soler, who created Cri-Cri and brought the character to life on Mexican radio for more than three decades in the 1930s through the 1960s.
“The songs of Cri-Cri entertained children throughout Latin America and still evoke nostalgia among those of us who grew up listening to them,” said Aurora LeBrun, who heads HHSC’s Office of Eligibility Services. “We hope families heed Cri-Cri’s message and send in an application for children’s health insurance.”
In the current radio ad, “¿Qué horas son?” helps remind families it’s time to get health insurance for their children by enrolling in CHIP or Children’s Medicaid. The ad is running throughout August on 18 Spanish radio stations in Texas.
Use of “¿Qué horas son?” for the CHIP/Children’s Medicaid ad was made possible by the estate of Gabilondo Soler, who died in 1990.
For more information on CHIP/Children’s Medicaid, visit www.CHIPmedicaid.org.
To hear the CHIP/Children’s Medicaid radio ad featuring Cri-Cri’s “¿Qué horas son?” visit www.CHIPmedicaid.org/cbo/tv.htm.
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